PUMA GLOBAL AD CAMPAIGN DESIGNED BY DANIEL SIMON

This is a recent design adventure into the world of sportswear - a global ad for PUMA. The project was directed by the danish agency Robert/Boisen. Posters should hit Puma stores around the globe this week.


I designed the legs following certain design briefings by the client. The given ad theme can be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.

For 3D modeling I relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed hyperShot Pro 1.5

Best, Daniel

design: Daniel Simon COSMIC MOTORS www.danielsimon.com
client: PUMA AG www.pumafootball.com
agency: ROBERT/BOISEN & Like-minded www.rblm.dk
modeling: AliasStudio2009 www.autodesk.com
rendering: hyperShot Pro www.bunkspeed.com

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LOS ANGELES: DANIEL JOINS FILM UNION

I am happy to be accepted as a member of the American art directors guild, the IATSE Local 800. This allows me to legally work as a designer on U.S. feature films.
Best, Daniel


http://www.artdirectors.org/

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