Automotive

MY FIRST TEST CANON 5D MkII

Yesterday, I rolled out my new Canon 5D MkII and stepped on a seductive battlefield... a friends fashion show in Los Angeles. That camera rocks. I still have to figure out some fancy features, but I caught fire and will return taking Cosmic Motors related beauty shots this summer. May the casting begin.

I shot this show opening in poor and warm stage lighting with 50mm at 1.4 aperture, 4000 ISO. No flash.

Best, Daniel

ALIAS AVAILABLE FOR MAC!

Alias, my preferred 3D software package, is now also available for native Mac. I will test it next week, I heard good things about it and prices went down. Thank you for putting the Galaxion car on the packaging. Btw, the final surfaces on that car were masterfully handled by Erik Viking Skoglund.

More about the new Alias 2010 here!

Best, Daniel

LOS ANGELES: INTERVIEW WITH SYD MEAD & DANIEL SIMON

The march issue No 189 of Japanese/English magazine CAR STYLING features a 14 pages article "Conversation between Syd Mead and Daniel Simon". The interview was initiated by Car Styling board Mr.Fujimoto, Mr. Matsunaga, Mr. Kaneko as well as Roger Servick and Michiko Durinski.

In "The essense of Concept Design" we chat about or design philosophy, job experiences and share thoughts about future and past. Mr. Mead and I know each other since a few years now and became friends, but never spoke together in public before.

Thank you for the wonderful afternoon at the L.A. Autoshow and the nice drinks you organized. Car Styling magazine is available worldwide in special bookstores or online - see below.

Best, Daniel

http://www.sydmead.com/

http://www.carstylingmag.com/

PUMA GLOBAL AD CAMPAIGN DESIGNED BY DANIEL SIMON

This is a recent design adventure into the world of sportswear - a global ad for PUMA. The project was directed by the danish agency Robert/Boisen. Posters should hit Puma stores around the globe this week.

I designed the legs following certain design briefings by the client. The given ad theme can be described as the following: Unveiling some uber-tech soccer boots that a fictive Puma research lab is developing secretly. But until these magic shoes are available in the far future, you better stick with the latest foot wear you find in Puma stores today.

For 3D modeling I relied on Autodesk AliasStudio 2009 software and rendered the final wire in Bunkspeed hyperShot Pro 1.5

Best, Daniel

design: Daniel Simon COSMIC MOTORS www.danielsimon.com
client: PUMA AG www.pumafootball.com
agency: ROBERT/BOISEN & Like-minded www.rblm.dk
modeling: AliasStudio2009 www.autodesk.com
rendering: hyperShot Pro www.bunkspeed.com

LOS ANGELES: DANIEL JOINS FILM UNION

I am happy to be accepted as a member of the American art directors guild, the IATSE Local 800. This allows me to legally work as a designer on U.S. feature films.
Best, Daniel

http://www.artdirectors.org/

LAS VEGAS: A SPEECH ABOUT THE FUTURE

It was a pleasure being a keynote presenter at the huge Autodesk University event, with a total of about 500 presentations over one week and 9000 guests. The Venetian Casino Hotel in Las Vegas was probably the only place on earth to host such a monster event. So, thank you Autodesk (Chris Cheung!) for the invitation and to you for the overwhelming response on my presentation. Hope to see you again!